The Beauty Industry Is Defying Inflation

📆 8/11/2022 9:36 a. m.
📰 WSJ

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Consumers are still willing to pay up to look and smell good, setting beauty companies apart from a range of industries dealing with declining demand from inflation-weary shoppers

Consumer spending has held up relatively well so far despite inflation, but experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains the role “elasticity” plays in a company’s decision on whether to raise prices.

Photo illustration: Adele Morgan

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