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Tells you they have got their price so high that selling fewer phones is no problem. Haven’t priced themselves out of the market yet. But they will
This record will not be repeated again, for it's survival it should have a mass market strategy selling 1000+ dollars phone cannot be sustained beyond a point of time without massive innovations.
Perhaps Cook should focus more on the phone business and less time doing focus groups with the LGBTQ comminity... Just a thought!
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