Opinion: Rihanna’s Super Bowl show was a masterclass in the new business of entertainment

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Rihanna’s Super Bowl show was a masterclass in the new business of entertainment

When more than 110 million viewers tuned in to thelast Sunday, they saw a spectacular performance by Rihanna, the multiplatinum recording star making her first live public appearance in almost seven years.

A large group of Fenty Beauty ambassadors and influencers invited to the game flooded social media with posts. The singer herself included a quick plug of the brand in the middle of her set. The message: That red lipstick and the makeup she was wearing – all of it Fenty Beauty. To be sure, the blurring of celebrity and commerce isn’t new. But what the world saw at halftime on Sunday wasn’t simply celebrity endorsement – like George Clooney hawking gourmet coffee,It also wasn’t product placement, like the gauche swapping of James Bond’s classic Aston Martin for a BMW sedan in the 1997 filmor Sly Stallone’s Cobra pausing to drink a can of Pepsi while he shoots at a bad guy in a grocery store.

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One of the best in all time, some people wanted riri to dance naked, so that they will say it was lit, it was classic thumbs up riri

nobodysbsiness Masterclass in everthing she does

💖💖💖💖💖💖💖💖💖💖⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

That was the stupidest, most boring superbowl in history

FentyStats 🔥🔥🔥

bs

Lip syncing and 1/2 ass dancing isn't entertaining...

I thought it was one of the most disgusting performances in history. Note how TV edited out her posing making the New World Order sign.

Where do these weirdo opinion writers come from?

Lol it was terrible Nothing masterful about it

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