‘Why music business needs A&R services’

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The founder of the Artist and Repertoire, Nigeria, Babatunde Williams, has said the music business would be nearly impossible to operate without the services of A&R representatives.

“We play an important role in the development of the artist, sometimes choosing songs for the musicians to record if they don’t write their material and building a basic promotional foundation for the album or singles.

“A&R duty gives much more than just access to the music industry decision-makers, it also provides professional feedback, and the most well-respected ‘musician’s toolbox’ in the business. We help create the right kind of music for the right pitch, and then give you access to the people who need it.”All rights reserved.

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