Why it's still important to empower women in the business world

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Lisane Basquiat is the owner of Carlsbad Hera Hub, a coworking space for women business owners.

She bought it in 2017 because growing up, she remembered watching her mother give primary custody to her husband because she didn’t believe she could have a successful career and raise her children. “There was no support system or role models for her. I wanted to change this for other women,” said Basquiat.Advertisement

Hera Hub and similar organizations are about much more than physical space. “They provide a community, a safe place where women business owners can be open and vulnerable, where you can say I need help, I don’t know what I’m doing. Sharing your challenges can be difficult in a coed environment,” said Hanson.

“Hera Hub helped me connect with other women in business. Before joining, I was hiding in my garage. I would do a speaking engagement or class and go back to my garage and work. I didn’t have a connection with folks. Initially, I joined so I would have a place to work but what I found was an incubator that helped my business to grow. I went through a 12-week intensive program, which taught me how to scale my business, most importantly how to license my business model,” she said.

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