Digital Art Is Making Moves on the Mannequin Market

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Will digital artist Sam Shea — prized for his disquieting, liquid-like figures sometimes comprised only of limbs — disrupt the, ahem, staid mannequin market?

He was among about a dozen digital artists assembled for the launch of Itak, a new consultancy that helps brands navigate the new digital landscape and create immersive experiences with the help of cutting-edge technology.

According to her, the “touch of the artist” is key, noting most employ video game and special-effects technology, along with AI, to create intricate, sometimes otherworldly visuals.

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