A sheep success story: Aisling Flanagan of Velvet Cloud on growing her yogurt business

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The Mayo-based firm has wom several awards for its sheep’s yoghurt

“Nothing added, nothing taken away,” reads the label on Velvet Cloud Sheep’s Milk Yoghurt, which recently won the Food Award at the 2023 Irish Food Writers’ Guild Awards. It’s a philosophy that sums up the business and its inception, from its sustainability practices to the nutritional benefits at the core of sheep’s milk.

From the beginning, co-founder Aisling Flanagan, who also runs ARMS Marketing & Training, her own marketing and communications, knew she could do ...

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