businesses are getting consumers addicted,” Marino said. “The same shoppers that want to pursue more resale are saying they are ‘addicted to the fast-fashion drug’ and need help.”
Retailers are tasked with changes, too, with resale driving ROI and investor approval in many cases. “Our number-one goal is to help them make money in the resale business,” Marino said. “If a brand or retailer can answer clearly what their goal is then that [determines] a marketing partnership [from] a resale business that can be large and profitable.”
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