Daniela Rodriguez Couldn't Find That Perfect-Fitting Pair of Jeans—So She Started a Company That Did Just That

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Small Business Spotlight: Neems Jeans

, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.

Ahead, we spoke with the small business owner about jumping on her lightbulb moment, her made-to-measure business model, and how she gives back to her local community.Little by little, I started researching the denim industry and realized that not only is the sector very size exclusive, but jeans are made for a specific body type that few people have.

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