Is China Making A Comeback? Chinese Buyers And Sellers Talk Cannes Market Expectations

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After three long years of being cut off from the rest of the world due to pandemic travel restrictions, China’s film industry will be out in force at this year’s Cannes Film Festival.  As Chin…

It’s understood that all three films have cleared China’s censorship process, so there’s unlikely to be any last minute withdrawals “due to technical reasons” as has happened at festivals in the past. Chinese filmmaker Wang Bing has two films in selection – in Special Screenings. However, both films have European funding and are not claiming Chinese nationality.

Not surprisingly, some buyers went to the wall during this period, while others segued into producing local films and web series. Some have been inactive for the past few years but are coming to Cannes to see if it’s worth stepping back into the market. Some never went away and have been conducting business online for the past three years.

But distributors of foreign indie films say they will be ultra-cautious heading into Cannes as consumers have only really been exposed to Chinese content over the past three years, political messaging has been domestically focused and tastes seem to have changed.

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