The pizza chain is launching “anywhere” delivery through its app, which lets customers get their food by dropping a pin on the map. The service, called Pinpoint Delivery, is ideal for the “start of summer,” the company said in a release, because people are heading to the beaches and parks where their exact location could be difficult to find. After dropping a pin on a map, customers can track their order and view their driver’s location with GPS and get text alerts about their delivery.
In recent years, Domino’s has tried to improve its delivery experience to differentiate itself as the service cools following the pandemic. The pizza chain blamed sluggish sales last year on a shortage of delivery drivers. To address the problem, it looked at using external call centers to free up employees for delivery during peak hours and ways of incentivizing people to skip the delivery.
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