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What has set finance apart from its competitors, and made it the career path du jour among Gen Z, is how finance companies have responded to these challenges. "These companies are approaching us and asking for opportunities to be present on campus to recruit business and computer science majors," says Aronstein, who is now the assistant vice president of lifelong success at Barnard College. "They're investing more time and money on campuses, and showing a clear interest in widening their talent pipelines, when other companies have pulled back.
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