Companies Look to Pay Tech Vendors Based on Business Outcomes, Not Usage

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Gartner has found that 46% of tech firms face challenges in reaching revenue goals and can expect to make more pricing concessions as a result. Learn more in WSJ via bellelin_. GartnerIT

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https://www.wsj.com/articles/companies-look-to-pay-tech-vendors-based-on-business-outcomes-not-usage-4c0bd5cb Tighter tech budgets and pushback against cloud bills are leading CIOs to question the traditional pay-what-you-use modelCotton plants grow inside a greenhouse at a Bayer Crop Science processing facility. The agricultural-chemicals company has been testing an outcome-based pricing model.A growing number of technology providers are pricing their products and services based on a promised outcome rather than charging customers set subscription fees or on a per-user basis.

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