Jumia plans to expand to rural areas in Nigeria, says Group CEO Francis Dufay following the company’s successful pilot projects in Ivory Coast.
Jumia is beginning to rethink its strategy. According to the online pan-African retail platform, while 52% of its supplies are made in the urban cities, 18% goes to the secondary cities and 30% of the demand for their products come from rural areas.Get unlimited access to our exclusive journalism and features today. Our award-winning team of correspondents and editors report from over 54 African countries, from Cape Town to Cairo, from Abidjan to Abuja to Addis Ababa. Africa. Unlocked.
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