The negotiations between actors and the major studios and streaming services that create movies and television have broken down over a few issues, but possibly none more contentious – and more unknown – than the use of AI. In Hollywood it might seem like AI would be a bigger issue for writers than actors, especially with ChatGPT being used to write everything from law school and business school papers to legal briefs, with varying degrees of success.
denies that’s what was in its proposal, saying their likeness would only be allowed to be used “in the motion picture for which the background actor is employed.” SAG did not say what its counterproposal was. But it is clear actors don’t want their likeness to be used by the studios without their permission, input, and, importantly, compensation.
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