As TV Ad Market Stumbles, Warner Bros. Discovery Restructures Sales Organization

📆 31/07/2023 12:53 p. m.
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WBD is reorganizing its ad sales leadership with executives dedicated to specific holding companies.

There will also be executives tasked with specific strategic areas.

Ryan Gould will lead WBD’s digital ad team, including Max, discovery+, WBD Stream and CNN digital, as well as programmatic sales. Meanwhile, Laura Galietta, Robert Voltaggio, and Andrea Zapata will continue to oversee integrated ad sales marketing; ad sales revenue planning and operations; and ad sales research, measurement, data and insights, respectively.

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