Poor consumer demand drives Southern Africa PC market down

Southern Africa’s personal computing device market, which is made up of desktops, notebooks, workstations, and tablets, declined 21,4% year on year in the first half of 2023, according to the industry analysis by International Data Corporation .

“There was a general slowdown in shipments as consumer demand fell due to economic factors such as rising interest rates, food inflation, fuel prices, and load shedding, all of which negatively impacted end-user disposable income,” says Grace Munyi, research analyst at IDC. From a product category perspective, HP Inc maintained its leading position in the PC segment with 26,1% share, up 2,3 percentage points on H1 2022.

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