“Disney will explore even more characters and franchises, including some that haven’t been leveraged extensively to date, as it embarks on a new period of significant growth domestically and internationally in its parks and resorts,” according to a Disney press release.
While 100 million people a year visit Disney theme parks around the world, Disney’s internal research shows there are 700 million more with a “high Disney affinity” who have not yet visited a Disney theme park.
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Disney to double Parks investment to $60 billion over the next 10 yearsThe Walt Disney Co. is expanding its investment in Disney Parks, Experiences and Products to almost double, reaching approximately $60 billion over...
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