Industry insiders are buzzing about massive layoffs at AT&T's media operations with the departures of top HBO and Turner execs

The shakeup has ad agencies wondering what AT&T's strategy is, with the crucial TV upfront season coming up.

There also was frustration about hearing the news through the press and not AT&T itself. One person described the atmosphere at Turner as being"like a funeral." But in this case, combining HBO and Turner would enable AT&T to unify the way it sells video to consumers. WarnerMedia is working on a direct-to-consumer streaming service that will have HBO at its core combined with other WarnerMedia content.The idea of a mashup of both companies also has some buzzing that layoffs are ahead.

"Turner has been known as being incredibly innovative, willing to take risks," a media buyer said."Is there going to be any more of a conservative approach, given AT&T heads are coming in and will Turner continue to embrace a trailblazing spirit?"

This is probably cause of the YouTube issue.

Colombia Últimas Noticias, Colombia Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

HBO Chief Executive Richard Plepler to resign from companyHBO Chief Executive Richard Plepler will leave the premium television network ow... Intense. Just rubber bullets. I don't know who this is, however, I own it. Didn't buy it last year. Must have a great publicist
Fuente: Reuters - 🏆 2. / 97 Leer más »