Discussions about accelerating adoption of crypto often focus on improving user experience. . The popular thinking goes: Web3 products lag behind from a user experience perspective, onboarding poses multiple points of friction, and technological concepts come with learning curves. Web3 is missing a seamless experience for apps that will unlock greater adoption.
continues to resonate nearly a century after its introduction, with universal needs ranging from the physiological to psychological .The history of consumer startups is one of continual innovation in solving for human needs in novel ways. Though people often dismiss new consumer apps as incremental innovations in flippant categories , the truth is that successful startups offer a step-function improvement in enabling people to achieve a core need.
There is a lot of evidence that when the user benefit is great enough, users are willing to jump through UX hurdles and learn new behaviors, in crypto and beyond. Examples include the first iPhone , the internet itself, and all crypto assets and applications that have had significant adoption to date . For products that solve a core need, unfamiliar and complicated UX hasn’t been a blocker.
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