Sexual Wellbeing Industry Revels In Swelling Sales

In one episode, Charlotte — the most buttoned-up of the show’s four main characters — becomes obsessed with her vibrator.

The phenomenal interest in the film “actually provided a step change about the industry and made people become more open about their desires,” said Lucy Litwack, chief executive and owner of erotic lingerie brand Coco de Mer.Coco de Mer sells handcuffs, martinets, ropes and other restraints, at eye-watering prices.She sells items such as vibrators and rings for men, alongside oils and lubricants sold in golden bottles or with lyrical or names such as “viva la vulva”.

The brand’s artistic director, Rykiel’s daughter Nathalie, said at the time she wanted a “guilt-free” approach to pleasure. “We saw a massive increase in the sale of sex toys to people alone, also couples who were open to experiment, had time on their hands,” said Litwack.

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