GoPro CEO Nick Woodman opens up on the company's wild ride of failures and successes

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CNBC spent the day skiing with GoPro founder and CEO Nick Woodman at Big Sky, Montana to learn about the company's struggles and successes, and to hear what's next for the action camera maker.

If you've ever watched heart-stopping videos of people skydiving, doing crazy tricks on a bike, or jumping off of a cliff, chances are you've watched footage from aThe company that defined the action camera industry has had its shares of ups and downs since the release of its first camera in 2004.

I spent the day skiing with founder and CEO Nick Woodman at Big Sky in Montana. Watch the video to hear the story behind GoPro's rocky road of success, failures and to learn what's next for the company.

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They have one product line. Yeah they are *the* name in that line, but still one line. Not a good investment.

They should just go back to being private

Drones got cheaper

Likamus

there are some amazing gopro vids on YouTube !

Because A) everyone has a good camera in their pocket at all times B) gopro hasn't released anything substantially different in years, but keeps releasing them C) expensive

Did they ever make a profit? Go in the black? I wonder which big money investors made money and cashed out?

WitnessesAndDocuments

We use to tape phones to our helmets. Was just as good.

It was an innovative idea but GoPro videos just aren’t that cool to watch :/

been their done that

Tough making money selling hardware

Maybe GoPro should evaluate the marketplace considering the phones are cameras too, nothing less than a wearable action camera.

Yall do this same story every 4 months. We know it’s a commercial. Just send me a camera already.

There is a short listed every day on the exchange. Everyone wants to be more than they are, and demand high valuations before profitability. .Not everyone is a company in: technology, cloud, lifestyle, etc. WeWork and peloton will test this. Devil is in the regulatory filings

It was over pumped to begin with

Novelty cameras don’t last long.

I still remember the analysts that CNBC brought on air in 2014 pumping GoPro. Glad I ignored their advice!

You can get just as good a camera in a dji drone and it flies!

Because its overpriced you can buy half price Chinese made action camera and it does the same thing.

Buy that stock. Every mind numbingly boring person I know is intent on sharing their videos.

I like surfing, snorkeling, and mountain biking if I had gopro millions or billions. I wouldn't buy a $500 camera to record it though. I'd rather live it.

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