Last year it was predicted that by 2050 Nigeria will have a larger population than the US, perfect information for an entrepreneur. Nigerian native, Taofick Okoya, saw a huge gap in the toy market when he failed to find a black doll for his niece.
Importing low-cost doll parts from China, the 43-ear-old assembled them at his Lagos workshop, with one additional twist. Factory workers tailor brightly patterned fabrics into miniature dresses and headgear to local tastes.Selling from his home, Okoya takes a profit margin of about a third, and increasing shipping is growing to the US and Europe.
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