Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job.
For years, individual TV companies have been testing a number of would-be competitors to Nielsen. each offering a bespoke brew of measurement technologies that marketers and media agencies can test as they see fit. Now
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más: