National broadcaster, RTÉ is set to pay an estimated €755,000 over a three year period to firms to carry out audience market research on its behalf.
The publication of the tender comes against the background of sliding TV licence revenues in the wake of spate of controversies that have engulfed RTÉ since late last June. It states that central to this purpose"is a relentless focus on the audience as RTÉ’s primary stakeholders and reason for being".
The tender states that those tendering should have experience in a wide range of qualitative technologies including focus groups.
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