36-year-old founder of $2 billion company: ‘Being a young woman with little experience was like trying to run with boulders on my back'

always knew she wanted to run her own company. But when her marketing business got intensely popular, she was still in her early 20s — and she didn't exactly know what to do.: Develop affiliate marketing tech to monetize her fashion blog. That effort turned into a full-blown company when she and her then-boyfriend — now husband — Baxter Box realized they could sell the technology they'd created to other bloggers.

"I wouldn't say that I had great mentorship or leadership or corporate experience of how to manage people," she says.At times, Box's lack of experience made her feel self-conscious. She particularly "struggled articulate" her vision for the company "in a way investors were interested in," she says. To learn, she relied on her partner, who had recently earned an MBA Southern Methodist University.

As the business grew, she hired people with experience and knowledge in areas where she was lacking, like accounting and long-term business strategy. "I was able to delegate to them and refocus my expertise," she says.

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