Managing director David Van den Bergh said: “We are doing our first trade show over there in July called Atlanta Market, which is the main gift fair in the US. It’s the first time we’ve gone into the US ... we’ve been so busy in other areas. We’ve decided to branch out there now. It will be a slow burn, building the brand from the ground up. It’s a huge market and what we’ll be doing is approaching it with a focus on our car fragrances, which is a bit more unique.
Irish in Germany: ‘There’s a good appreciation of work-life balance’ but ‘in the beginning you can easily fall foul of the rules’
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