Social media can be a lucrative business, but one wrong move and it could all come crumbling down, faster than you can click ‘post’.
While this may sound petty, the ripple effect can be detrimental to the bottom line, hitting ‘cancelled’ parties hard on the pocket. , Jelly Babie recently discovered how volatile the online community can be amid a social media storm. “Public figures have to navigate much more intricately because of the voice and space they have in society.”
Notably, major brands have leveraged the power of social media through paid partnerships with highly-followed influencers.Echoing, Chauke said brands were usually quick to pull out when the conduct of a public figure or influencer appears to be misaligned with their values. However, he noted that the unfortunate part about cancel culture is the associated assumption that people cannot learn from their mistakes.