Star K-pop producer causes online stir after lashing out at K-pop industry bosses

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Newjeans,K-Pop Industry Bosses

SEOUL. Apr 27 — The creative director behind the girl band NewJeans has found online fame after a tearful, profanity-laced news conference in which she slammed some of K-pop’s...

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That followed an announcement three days earlier that it had launched an audit of ADOR and demanded that Min resign. HYBE’s share price fell close to 10 percent after the audit was announced and closed yesterday down 4.95 per cent. Min, speaking off the cuff and often breaking down in tears, candidly shared her frustrations for more than two hours.She referred to HYBE’s leaders, including chairman Bang Si-hyuk, the man behind BTS, as “gaejeossi”, which translates roughly to a “middle-aged or old male jerk”.Min Hee-jin, famed superproducer and chief of ADOR, a powerhouse subsidiary of HYBE, speaks during a press conference in Seoul on April 25, 2024.

But Lee Moon-won, a culture critic who watched the news conference, said Min sidestepped the real allegations against her. As one of few successful women producers in the industry, Min has been recognised for her arresting visual imagery on numerous K-pop hits, including Girls’ Generation’s “Gee” and EXO’s “Growl”.

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