Why this cigarette company is telling consumers to 'unsmoke'

📆 8/04/2019 4:02 p. m.
📰 CNBC

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Why would a company tell its customers to stop using its product? The CEO of a cigarette company explains.

Philip Morris CEO André Calantzopoulos joins CNBC's "Squawk on the Street" team in an exclusive interview to discuss why the company is telling consumers to "unsmoke" ahead of a new product launch.

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