Starbucks founder Schultz says company needs to refocus on coffee as sales struggle

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Former Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.

Starbucks founder and former CEO Howard Schultz testifies before the Senate Health, Education, Labor and Pensions Committee at the Capitol in Washington, Wednesday, March 29, 2023.

In his post, Schultz said senior leaders – including board members – need to spend more time talking to baristas in the company’s stores. But Schultz said coffee is what differentiates Starbucks and reinforce the company’s premium positioning. “We always appreciate Howard’s perspective. The challenges and opportunities he highlights are the ones we are focused on. And like Howard, we are confident in Starbucks long-term success,” Starbucks said Monday in a statement.Schultz has a history of stepping in when he see Starbucks struggling. He retired as CEO in 2000 and became the company’s chairman, then returned as CEO in 2008 when the company was dealing with the recession.

AI tools can offer recommendations, answer questions and 'talk' with users. But some users are using them to recreate the likeness of the dead.With help from AI, Randy Travis got his voice back. Here's how his first song post-stroke came to be The Maple Leafs battled back from a 3-1 series deficit against the Boston Bruins with consecutive 2-1 victories - including one that required extra time - in their first-round playoff series to push the club's Original Six rival to the limit before suffering a devastating Game 7 overtime loss.

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