D-FW company’s drivers use GPS trackers to steer past high toll fees

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For this Dallas business, it’s not unusual for drivers to rack up $100 in toll road fees in a day.

Demara Morrow of North Richland Hills, Texas, poses for a photo near State Highway 183, Friday, Oct. 13, 2023, in Hurst. Morrow travels the tollway on 183 when she goes to Dallas to work.Demara Morrow serves as the chief financial officer for a small millwork company in Dallas. The company manufactures and installs cabinets for customers all over the metro region. It depends on reliable roads with predictable travel times to turn a profit.

Once on a toll road, it can be difficult to get off. At other times, a new employee will not yet have purchased a toll tag and costs can soar, she said.Advertisement And, her company has no choice but to pay up or face a registration block or confiscation of the vehicle.

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