Companies are trying to attract more smartphone users across Africa

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Internet-enabled phones can play a unique role in sub-Saharan Africa, where infrastructure and public services are among the world’s least developed

Anita Akpeere, who uses her mobile phone to run her business, stands inside her restaurant in Accra, Ghana, Tuesday, April 23, 2024. Anita Akpeere prepared fried rice in her kitchen in Ghana's capital as a flurry of notifications for restaurant orders lit up apps on her phone. “I don’t think I could work without a phone in my line of business,” she said, as requests came in for her signature dish, a traditional fermented dumpling.

"If you buy a car, it’s because you can drive it," said Alain Capo-Chichi, chief executive of CERCO Group, a company that has developed a smartphone that functions through voice command and is available in 50 African languages such as Yoruba, Swahili and Wolof. He was shown how to navigate apps that interested him, including a third-party farming app called Cocoa Link that offers videos of planting techniques, weather information and details about the challenges of climate change that have affected cocoa and other crops.

Capo-Chichi from CERCO Group said a dearth of useful apps and content is another reason why more people in Africa aren't buying smartphones.

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