Why The Business Of Healthcare Must Transform — Or Get Left Behind

But before they can make strides in the digital economy, healthcare providers need to transform their approach to data.

Right now, the business of healthcare is primarily powered by human workers, supported by digital capabilities. But flip that equation — to digitally powered businesses that allow employees to focus on higher-priority, uniquely human work — and theToday, leading digital-first companies are transforming how people engage and interact with information in every industry — and healthcare has a lot to learn from them, says Dan Gautschi, healthcare consulting leader at Crowe.

Consider digital leaders in the tech space, from streaming platforms to online marketplaces to social media giants. Rather than leveraging data to support their businesses, their entire business models are now built on data. Sophisticated digital platforms that capture and analyze user data can allow digital businesses to improve and personalize the customer journey while automating and streamlining many of their operations.

healthcare organizations say they have the necessary advanced analytics capabilities to power digital platforms.need to make financial and operational data analytics a greater consideration in business decisions, according to a recent survey.“The needle has to move considerably from where we are today to something that is much more mainstream,” Gautschi says.

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