African travel, tourism market to reach $38 billion in 2028

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Mr Adedeji explained that a huge potential in the African travel market has remained untapped

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“The opportunity in front of us is larger than what we show and what we think. In Africa, we estimate that there are about 1.5 billion people. When you consider air travel in“Our population is about 19 per cent of the world population, but only 2 per cent of the world’s travellers are African. “Africans spend about $63 billion on air travel, which is 1.6 per cent of the global air travel expenditure.

It’s essential to acknowledge that news production incurs expenses, and we take pride in never placing our stories behind a prohibitive paywall.He added that Wakanow is repositioning to take advantage of the continent’s travel and tourism market, with the launch of new websites as solution providers for the continent’s travellers and tourists.

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