The startups, who emerged as winners of the MarkHack 3.0 startup pitch out of the 75 startups that participated from four African countries, were also given $10,000 AWS credits, access to the Eko Innovation Centre Accelerator programme valued at $10,000, laptops and seed investments from partners of the programme.
Speaking at the grand finale of the competition held in Lagos, the convener and visionary behind MarkHack, Victor Afolabi, explained that at a time when the marketing and media landscape is rapidly evolving, staying ahead of the curve is essential for businesses and organisations. Afolabi said with these changes, access to funding is crucial as it enables businesses to invest in digital marketing innovations essential for staying competitive.
Afolabi pointed out that the marketing gap in Nigeria highlights the difference between what companies are doing currently and the possibilities that exist when they embrace cutting-edge techniques.