EXCLUSIVE: Streetwear Brand Market Is Opening Its First Retail Store

The eight-year-old fashion label founded by Mike Cherman is opening two storefronts — the first a six-month-long pop-up in New York City on Saturday and the second, its first permanent store, in Los Angeles slated to open in September. expansions come after Market hired its first chief executive officer, Vinod Kasturi, last year. Kasturi most recently served as the Americas CEO at Kitsuné, where he spearheaded the brand’s retail growth.

Cherman explained Market wanted to lean into experiential retail after seeing similar interactive experiences at retail stores in Asia. He also stated he wanted to get away from the transactional nature that’s customary at U.S. stores and offer customers a way to immerse themselves in the brand.

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