‘More Friends, Less Business’: Kenia Os & La Joaqui Explain the Power of Friendship at Billboard Latin Music Week

Kenia Os, La Joaqui and Florencia Mauro at Billboard Latin Music Week in the Green Room at the Fillmore Miami Beach on October 14, 2024 in Miami Beach, Florida.

“My first collaboration was with La Joaqui and from day one it was a beautiful connection. It was incredible,” she said, noting that it not only gave her entry into a difficult market for Mexicans like Argentina, but led to new opportunities to collaborate, including with Mexican artists like Peso Pluma, with whom she recorded the hit “Tommy & Pamela.”

To sum up the importance of friendship in music, La Joaqui said it is “crucial” in a world where artists are constantly mistreated on social media, and called for “more friends and less business.”

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All the Business-Focused Panels at the 2024 Billboard Latin Music WeekDay: Monday Fernando Prados, members area manager, AIE, will give a 15-minute presentation explaining how to collect neighboring rights around the world.
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