Consumers are flocking to online resale marketplace StockX to find the latest and greatest offerings from vintage sneakerheads, streetwear sellers, and all other sorts of collectors.“We're obviously in a challenging macro environment, but I think things are positive going forward. We've had four years of interest rates increasing inflation, and now I think as consumers are looking forward, it's much more optimistic,” Cutler says.
Cutler calls the state of the resale market as"super dynamic," noting tremendous shifts in market share in 2024. "And you see this also reflected in the public markets. On the one side, you've got the challenges associated with Nike , which has really been driven by restocks, oversupply, a lack of innovation. But if you look at the price performance in the resale markets as well as market share gains, where is it happening? Adidas Breanna Stewart and Napheesa Collier's Unrivaled league is reportedly making a push to land Caitlin Clark, one of the WNBA's biggest stars.
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