Formulated with a focus on addressing hyperpigmentation and other skin concerns for women ages 40 and up, Yse ranges in price from $28 for its Golden Sculpt Face Roller to $88 for both its Problem Solver brightening treatment and its retinol serum. Other products include and SPF 30 primer, brightening under-eye masks and, most recently, a hydrating lip mask.Upon launching, Sims told WWD: “In 2012, my cystic acne went away, and hyperpigmentation and melasma started to rear its ugly head.
The infusion will go toward supporting Yse’s first foray into retail in 2025, according to a statement by Willow Growth Partners. The Gen X beauty consumer is a powerful cohort, according to data from Circana, which indicates the generation comprises roughly 20 percent of the U.S. population and an equal portion of total beauty spend — or about $23 billion across mass and prestige. Yse is among the nascent group of brands — alongside Bobbi Brown’s. We use vendors that may also process your information to help provide our services.
WWD and Women's Wear Daily are part of Penske Media Corporation. © 2024 Fairchild Publishing, LLC. All Rights Reserved.