Digital mergers and acquisitions are a different beast compared to traditional M&As — so much so that even experienced dealmakers may need to take a new approach. Specifically, digital M&As require refocusing around three key issues: financing, due diligence, and merger integration.Even for experienced deal makers, a first digital acquisition is bound to be an education.
7 billion in 2014 to help it make the leap from a traditional advertising company to a digital one. But when companies turn to mergers and acquisitions to help them deal with digital disruption, they usually discover not only how different a beast digital M&A is compared with traditional M&A, but also that everything they thought they knew about M&A may actually not help.
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