In a separate email exchange, Eloise Dubuisson, General Manager of Foodservice Brands at Kerry Asia Pacific, Middle East and Africa, said Asia Pacific is at the forefront of this growth, emerging as a trendsetter rather than a follower.'Consumers in this region, including the Philippines, are becoming more discerning about coffee quality and are eager for new, inspiring experiences.
Plant-based milk alternatives have also become mainstream, further driving this sustainability movement. The market for sustainable coffee is expected to grow by 7 to 10-percent annually through 2025.In the Philippines, while sustainability is becoming an integral part of the coffee culture, it is still at an early stage compared to other markets like Australia or Japan.