Company that sparked backlash over 'mass firing' of 'stressed' employees reveals it was all a publicity stunt

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The truth behind an email declaring staff had been fired after indicating they were “stressed” in a wellbeing work survey has caused even more outrage.

He claimed the email left him “shaking” and called it “actually insane” and a massive thread kicked off. The company has now backflipped on this claim, declaring that no one was fired and that the email was a marketing stunt to highlight the “serious issue of workplace stress.” The company added that “productivity” can often overshadow employee wellbeing, but that wasn’t the case at YesMadam, and they were happy to introduce India’s first “de-stress leave” policy for staff.Ms Dutta, the employee who shared the email on LinkedIn to begin with, also clarified that “nobody got fired” and that her original post was untrue.“Yes, the survey did happen, in fact, I volunteered in the survey, and was part of the core team which gave birth to the idea of De-Stress Leave.

Business consultant and managing director of Dynamic Leadership Programs Australia, Karlie Cremin, said this type of stunt trivialized something very serious and made an already stigmatized conversation even more so.

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