Return Of 'Winged Eagle' Title Belt Reportedly Part Of Bigger WWE Business Strategy

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A new report reveals that the return of the famed 'Winged Eagle' championship belt is part of a merchandising business strategy by WWE.

indicates that the return of that title belt plays a part in a bigger business strategy for WWE. Zarian is reporting that the company brought that title back for merchandise sales purposes and that WWE is preparing to do more moves like this one if sales are strong.

Cody Rhodes has always said he wanted to bring back the "Winged Eagle" belt and he finally made good on that promise. RhodesKevin Owens on the relaunched Saturday Night's Main Event. The show returned to NBC this weekend for the first time since 2008. Rhodes won the match, but had to be stretchered out of the arena because of a post-match attack by Owens. Owens hit Rhodes with a Package Piledriver and then stole the "Winged Eagle" title belt.

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