As they prepare for the coming years’ likely trade battles, company leaders — particularly CEOs and boards — need to recognize that uncertainty and volatility won’t be short-term things; they’re becoming features of the global trade system. To thrive in this kind of environment, leaders need to be opportunistic and strategic at the same time: quick to see a threat or seize on an opening, but also long-term smart about industry trends and competitive dynamics.
As the Trump administration prepares to take power in Washington, businesses around the world need to ready themselves for U.S. actions that impose tariffs or other trade restrictions — and for the actions other countries might take in response. Donald Trumpon a call for a general tariff of 10% to 20% on all imports — and 60% or more on goods imported from China.
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