Robust baht, travel trends rattle Thai tourism market

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Thailand is still a relatively inexpensive destination with picture-perfect beaches and world-famous street food.

A strong Thai baht and a slowdown in arrivals from China are battering the kingdom’s moneymaking tourism machine even as the country hopes to welcome a record 40 million visitors by the end of the year.

Before the baht strengthened, Chinese visits were already flagging after a boating disaster in Phuket last year killed dozens of mainland tourists. US-China trade tensions have roiled markets but Thailand has been less impacted than other countries in the region that have more exposure to global supply chains.

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