She founded the company in 2012 after realizing she didn't want to keep shaping change in someone else's business when she could run her own.Visit Business Insider's homepage for more stories.
Jaclyn Baumgarten initially set out on a path that she viewed as "obligatory" and traditional: After graduating from college, she moved to New York City to work in strategy management consulting. "It taught me a lot about the challenges companies face and how to solve them – but I got really tired of providing recommendations and not getting to be part of the hands-on solution," Baumgarten told Business Insider. She attendedand worked until she "built the skillset and confidence to know that it was time for [her] to do something for [herself].
Baumgarten also took note of the success of companies like Airbnb that "help people monetize underutilized assets." If her brothers could safely rent out their vessels on an Airbnb-type platform, they wouldn't have to sell and so many others would enjoy the experience of boating, too. With over 17,000 available boats, there are many rental options. They also typically come with a captain.With this mindset, Baumgarten founded Boatsetter in 2012. Now, the Boatsetter platform rents over 17,000 boats in over 600 locations worldwide, making it the largest boat-sharing platform in the US.
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