Leiking: Japan's halal market a big potential for Malaysia

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NSTnation “The initiative is also in line with Malaysia’s aim to become a Global halal Economy Enabler for the Tokyoolympics2020 ”

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In his keynote address at a Seminar on Business Opportunities in Malaysia, which was organised in conjunction with the mission, Darell said halal industry is one of the most important sectors for Malaysia to explore together with Japan. According to MATRADE chief executive officer Datuk Wan Latiff Wan Musa, the Digital Halal Trade Value Chain initiative was aimed at delivering a sustainable solution for Malaysian companies to export their products to Japan.

He said given Malaysia’s close relationship with Japan and the strong credibility of Malaysian halal products and services attributed to the Department of Islamic Development Malaysia’s halal certification, Malaysia is in a strong position to be the main provider of halal products during the Tokyo Olympics.

“With a projected annual growth rate of over 5.5 per cent, ASEAN remains as one the most dynamic regions in the world and is forecast to become the world’s fourth largest economy by 2050,” he said.

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