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Amazon Music works with artists to promote and share the songs, often releasing them to radio stations around the world after they debut on Amazon Music. "Amazon is such a popular destination for the holidays in general, so for us it's just about trying to enhance that customer experience even more," McCarroll said.
McCarroll and his team look at which artists with big fanbases have the most streaming success on Amazon Music throughout the year, then pitch partnerships for originals to those performers.
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