How Marc and Lynne Benioff have changed Time since they bought the magazine - Business Insider

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Time execs also are now using Salesforce's "V2MOM," its strategic planning tool, as they plot Time's future.It's been a year since Salesforce founder Marc Benioff and his wife Lynne bought Time. And while the couple seem to be hands off day to day, employees said the Benioffs have made some subtle marks on the iconic newsweekly.

The Benioffs provided a statement to Business Insider on their purchase, saying: "We are proud to be the owner of Time. As stewards of this trusted, iconic brand — we see an incredible opportunity for growth, innovation, and impact. We are fueling Time with investment and strategic guidance, and we have high expectations for the future of the company."

When executives said they wanted to turn the Time 100 gala into a summit the following year, the Benioffs encouraged them not to wait and do it that same year — even though the event was only a couple months off. The Benioffs have given a lot of money to health causes, an interest that has extended to Time. Health was the first vertical Time has expanded, starting with a Time 100-style summit. They talked about how to promote health-related products to people who subscribe to Time's health newsletter.

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